Flashcard (Front and Back)

Front (Question)

Explain the challenges that international advertisers face in collecting research data abroad

Back (Answer)

Research overseas is often more expensive than domestic research. Advertisers must determine whether their messages will work in foreign markets.

Advertisers need to understand and appreciate the nuances of its cultural traits and habits, a difficult talk for people who dont live there or speak the language.

Conducting original research abroad can be fraught with problems. Researcher must use local language, translating questionnaires can be tricky. Many cultures view strangers suspiciously and don't wish to talk about their personal lives



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