Recognize the important issues in creating survey questionnaires

Effective survey questions have three important attributes: focus, brevity, and clarity. They focus on the topic of the survey. They are as brief as possible. And they are expressed simply and clearly.
More choices could be added to multiple choice format. Neutral responses (the middle) could be removed from the scale question so the respondent must answer positively or negatively. obvious bias in the dichotomous (yes/no) question