Flashcard (Front and Back)

Front (Question)

Describe the role of account planners

Back (Answer)

Account planners primary role is to represent the consumer in the process of planning advertising

The US agencies that have adopted account planning are performing the best work, getting the biggest accounts, and winning all the awards

Account planner is responsible for ensuring that the advertising strategy and executions are relevant to the target audience.

is responsible for injecting a wealth of information into the planning process, monitoring the creative development, and testing the finished product to determine if it has achieved its goal of communicating with the intended audience

"They need to be able to take information of all sorts, shuffle it around, and rearrange it in new patterns until something interesting emerges."



Memory Work Out Sessions use brain research to accelerate and improve memorization. Automatically scheduled daily review drills ensure sure you don't forget.





or Find more than 100,000 other things to learn

Educators and Trainers:

Tour YoYoBrain's resources for learning and teaching
Previous Card See the whole card set Next Card


Comments:






App_store_badge
What's new | About Us | Privacy Policy | Copyright Policy | Contact Us

Copyright 2007-2025 YoYoBrain.com

Managed By W3mg