Flashcard (Front and Back)

Front (Question)

Explain the methods used in qualitative and quantitative research

Back (Answer)

QUALITATIVE RESEARCH

projective techniques - to understand people's underlying or subconscious feelings, attitudes, interests, opinions, needs, and motives

Intensive techniques - in-depth interview - help the interviewer probe respondents' deeper feelings, expensive and time consuming

focus group - company invites six or more participants typical of the target market to a group session to discuss the product, the service, or the marketing situation

Ethnographic research - trying to understand behavior and culture by going out and talking to people wherever they are, while they're doing whatever it is they do

QUANTITATIVE RESEARCH

Observation method - monitor people's actions, one way is through Universal Product Codes (UPCs) aka bar codes to see what is selling and how well its selling, or video cameras

Experimental method - researcher alters the stimulus recieved by a test group and compares it to that of a control group, difficult and expensive

Survey - gain information through questioning of current or prospective customers, though it has pors and cons as well



Memory Work Out Sessions use brain research to accelerate and improve memorization. Automatically scheduled daily review drills ensure sure you don't forget.





or Find more than 100,000 other things to learn

Educators and Trainers:

Tour YoYoBrain's resources for learning and teaching
Previous Card See the whole card set Next Card


Comments:






App_store_badge
What's new | About Us | Privacy Policy | Copyright Policy | Contact Us

Copyright 2007-2020 YoYoBrain.com

Managed By W3mg