Flashcard (Front and Back)

Front (Question)

Discuss how research helps advertisers select target markets

Back (Answer)

marketing research helps identify consumer needs and market segments; it provides the information necessary for developing new products and devising marketing strategies; and it enables managers to assess the effectiveness of marketing programs and promotional activities.

While marketing research provides the information necessary to make marketing decisions, advertising research uncovers the information needed for making advertising decisions. It is the systematic gathering and analysis of information to help develop or evaluate advertising strategies, individual ads, and entire campaigns

Major purposes of research is to develop a rich profile of the brand's target markets and audiences... Marketer will want to know which customers are the primary users of the product category and will study them carefully to understand the demographics, geographics, psychographics, and purchase behavior

Advertising research helps marketers develop a profile of their brands' target markets.

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