Eye-Tracking from 30 Usability Issue....

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Eye-Tracking

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Eye tracking is the process of measuring either the point of gaze ("where we are looking") or the motion of an eye relative to the head... highlights the most active areas on the site visually. Eye-tracking studies can help to estimate how comfortable web users are with the web-site they're browsing through and how quickly they can understand the structure and system behind it.
Eye-Tracking: Source.

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Other flashcards from 30 Usability Issues from Smashing Editorial
7±2 Principle 2-Second-Rule 3-Click-Rule 80/20 Rule (The Pareto principle) Eight Golden Rules of Interface Design Fitts' Law Inverted Pyramid Satisficing Baby-Duck-Syndrome Banner-Blindness Cliffhanger-Effect (Zeigarnik-Effect) The law of proximity The law of similarity The Law of Prägnanz (figure-ground) The law of symmetry The law of closure The Self-Reference Effect Eye-Tracking Fold Foveal viewport (Foveal area) Gloss Graceful Degradation (Fault-tolerance) Granularity Hotspot Legibility Minesweeping Mystery-Meat Navigation (MMN) Physical consistency Progressive Enhancement (PE) Readability User-centered design (UCD) Vigilance (sustained attention) Walk-Up-And-Use Design Wireframe References for these flashcards