Flashcard (Front and Back)
Front (Question)
Banner-Blindness
Back (Answer)
Users tend to ignore everything that looks like advertisement and, they're good at it. Although advertisement is noticed, it is almost always ignored. Since users have constructed web related schemata for different tasks on the Web, when searching for specific information on a website, they focus only on the parts of the page where they would assume the relevant information could be, i.e. small text and hyperlinks.
Source: Banner Blindness: Old and New Findings
Source: Banner Blindness: Old and New Findings
Memory Work Out Sessions use brain research to accelerate and improve memorization. Automatically scheduled daily review drills ensure sure you don't forget.
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Other flashcards from 30 Usability Issues from Smashing Editorial
7±2 Principle 2-Second-Rule 3-Click-Rule 80/20 Rule (The Pareto principle) Eight Golden Rules of Interface Design Fitts' Law Inverted Pyramid Satisficing Baby-Duck-Syndrome Banner-Blindness Cliffhanger-Effect (Zeigarnik-Effect) The law of proximity The law of similarity The Law of Prägnanz (figure-ground) The law of symmetry The law of closure The Self-Reference Effect Eye-Tracking Fold Foveal viewport (Foveal area) Gloss Graceful Degradation (Fault-tolerance) Granularity Hotspot Legibility Minesweeping Mystery-Meat Navigation (MMN) Physical consistency Progressive Enhancement (PE) Readability User-centered design (UCD) Vigilance (sustained attention) Walk-Up-And-Use Design Wireframe References for these flashcards
7±2 Principle 2-Second-Rule 3-Click-Rule 80/20 Rule (The Pareto principle) Eight Golden Rules of Interface Design Fitts' Law Inverted Pyramid Satisficing Baby-Duck-Syndrome Banner-Blindness Cliffhanger-Effect (Zeigarnik-Effect) The law of proximity The law of similarity The Law of Prägnanz (figure-ground) The law of symmetry The law of closure The Self-Reference Effect Eye-Tracking Fold Foveal viewport (Foveal area) Gloss Graceful Degradation (Fault-tolerance) Granularity Hotspot Legibility Minesweeping Mystery-Meat Navigation (MMN) Physical consistency Progressive Enhancement (PE) Readability User-centered design (UCD) Vigilance (sustained attention) Walk-Up-And-Use Design Wireframe References for these flashcards
