Cliffhanger-Effect (Zeigarnik-Effe......

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Front (Question)

Cliffhanger-Effect (Zeigarnik-Effect)

Back (Answer)

Human beings can't stand uncertainty. The effect is used in advertisement: asking the visitors unanswered and provocative questions forcing them to read the ad, and click.

Found out by Bluma W. Zeigarnik in 1927, this effect establishes an emotional connection with readers and is effective in terms of marketing. Visitors can better remember what the ad is about and even smallest details are stored more clearly and precisely. Webwritting example "Grab our RSS-Feed to ensure you don't miss the secondpart of the article!"

Memory Work Out Sessions use brain research to accelerate and improve memorization. Automatically scheduled daily review drills ensure sure you don't forget.

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