Baby-Duck-Syndrome from 30 Usability....

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Front (Question)

Baby-Duck-Syndrome

Back (Answer)

Describes the tendency for visitors to stick to the first design they learn and judge other designs by their similarity to that first design... think facebook home page.

Users generally prefer systems similar to those they learned on and dislike unfamiliar systems.

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Other flashcards from 30 Usability Issues from Smashing Editorial
7±2 Principle 2-Second-Rule 3-Click-Rule 80/20 Rule (The Pareto principle) Eight Golden Rules of Interface Design Fitts' Law Inverted Pyramid Satisficing Baby-Duck-Syndrome Banner-Blindness Cliffhanger-Effect (Zeigarnik-Effect) The law of proximity The law of similarity The Law of Prägnanz (figure-ground) The law of symmetry The law of closure The Self-Reference Effect Eye-Tracking Fold Foveal viewport (Foveal area) Gloss Graceful Degradation (Fault-tolerance) Granularity Hotspot Legibility Minesweeping Mystery-Meat Navigation (MMN) Physical consistency Progressive Enhancement (PE) Readability User-centered design (UCD) Vigilance (sustained attention) Walk-Up-And-Use Design Wireframe References for these flashcards