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Learning Communities > Survey of Advertising 2374 with Prof. Ford > Advertising Exam 3 Chapters 12 and 13 flashcards

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Front (Question)

Cookies (p. 373) what are they?

Back (Answer)

small pieces of information that get tored on your computer when you load certain webstes. Can keep track of whether a certain user has ever visited a site. Allows the website to give users different information depending on wheter they are repeated visitors.

Memory Work Out Sessions use brain research to accelerate and improve memorization. Automatically scheduled daily review drills ensure sure you don't forget.

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Other flashcards from Advertising Exam 3 Chapters 12 and 13
Sweeps months (Lecture) Pros & Cons of Broadcast TV adver... Network advertising (p. 333) what is ... Video alternatives to TV advertising ... TVHH HUT Cost Per Rating Point GRP Share ROS AQH TAP Cume persons Pros & Cons of radio advertising ... Inventor of the Internet - No, it was... Search Engine (p. 361) HTML (p. 360) what does it stand fo... Interstitial (p. 367) Rich Media Advertising (p. 367) Viral Marketing (p. 369) Web Crawler (p. 361) - what is it? Narrowband (p.364) Broadband (p. 364) Cookies (p. 373) what are they?