Flashcard (Front and Back)

Front (Question)
Rich Media Advertising (p. 367)
Back (Answer)
includes graphical animations and ads with audio and visual elements that overlay the page or even float over the page.


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Other flashcards from Advertising Exam 3 Chapters 12 and 13
Sweeps months (Lecture)       Pros & Cons of Broadcast TV adver...       Network advertising (p. 333) what is ...       Video alternatives to TV advertising ...       TVHH       HUT       Cost Per Rating Point       GRP       Share       ROS       AQH       TAP       Cume persons       Pros & Cons of radio advertising ...       Inventor of the Internet - No, it was...       Search Engine (p. 361)       HTML (p. 360) what does it stand fo...       Interstitial (p. 367)       Rich Media Advertising (p. 367)       Viral Marketing (p. 369)       Web Crawler (p. 361) - what is it?       Narrowband (p.364)       Broadband (p. 364)       Cookies (p. 373) what are they?      
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