AQH from Advertising Exam 3 Chapter....

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Learning Communities > Survey of Advertising 2374 with Prof. Ford > Advertising Exam 3 Chapters 12 and 13 flashcards

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AQH

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Average Quarter-hour audience - identifies the average number of people litening to a specific station for at least 5 minutes during an average 15-minute period of any given daypart.

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Other flashcards from Advertising Exam 3 Chapters 12 and 13
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