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Learning Communities > Survey of Advertising 2374 with Prof. Ford > Advertising Exam 3 Chapters 12 and 13 flashcards

Flashcard (Front and Back)

Front (Question)

Cume persons

Back (Answer)

the total number of different people who listen to a radio station for at least five minutes in a quarter-hour within a reported daypart (also called unduplicated audience or reach)

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Other flashcards from Advertising Exam 3 Chapters 12 and 13
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