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Learning Communities > Survey of Advertising 2374 with Prof. Ford > Advertising Exam 3 Chapters 9-11 flashcards

Flashcard (Front and Back)

Front (Question)

· Type groups

Back (Answer)

§ Serif - most popular, warm and readable

§ Sans serif - second most popular, block or contemporary.

§ Square serif - combines the other two

§ Cursive

§ Ornamental type - novel designs with a high level of embellishment and decorativeness

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Other flashcards from Advertising Exam 3 Chapters 9-11
rough dummy thumbnail comprehensive (comp) storyboard Mnemonic Device Poster style layout Mondrian grid layout Circus layout Picture frame layout Copy heave layout Montage layout Chief focus for visuals Principles of Design Benefit headlines New/information headline Provocative headline Question headline Command headline Straight-sell copy Institutional copy Narrative copy Dialogue/monologue copy Picture caption copy Device copy Straight announcement Integrated commercial Presenter commercial Radio personality Testimonial Demonstration Musical commercials or jingles Slice of life Lifestyle technique Rules for translating copy Cost of an average TV spot Preproduction Deadlines Typography Planning the job Emphasis Display type Text type · Type groups Type families Measuring type Colors in four color process Line art Continuous tones Halftones