Other flashcards from Advertising Exam 3 Chapters 9-11
rough       dummy       thumbnail       comprehensive (comp)       storyboard       Mnemonic Device       Poster style layout       Mondrian grid layout       Circus layout       Picture frame layout       Copy heave layout       Montage layout       Chief focus for visuals       Principles of Design       Benefit headlines       New/information headline       Provocative headline       Question headline       Command headline       Straight-sell copy       Institutional copy       Narrative copy       Dialogue/monologue copy       Picture caption copy       Device copy       Straight announcement       Integrated commercial       Presenter commercial       Radio personality       Testimonial       Demonstration       Musical commercials or jingles       Slice of life       Lifestyle technique       Rules for translating copy       Cost of an average TV spot       Preproduction       Deadlines       Typography       Planning the job       Emphasis       Display type       Text type       · Type groups       Type families       Measuring type       Colors in four color process       Line art       Continuous tones       Halftones