Other flashcards from Adv research final exam SMU -Hall
testing       steel talks about three C's to accoun...       two rules to never break in testing       two major types of testing       pre-testing       post-testing       post-testing       use of funnel when testing       qualitative research       focus groups       ethnographies       one- on-one       DYAD       TRIAD       projective techniques       quantitative research       positioning       6 WAYS TO POSITION A PRODUCT       positioning by attribute       positioning by application/use       positioning by product user       positioning by price quality       positioning by product class       positioning by competition       demographics       psychographics       media/vehicle distribution       media exposure       advertising communication       PRIZM       VALS       VALS three groups of people       principle oriented       status oriented       action oriented       The six stages of the advertising res...       The ten steps for planning and execut...       become aware of an advertising problem       define and clarify the problem       review existing knowledge: secondary ...       primary research       prepare a research plan       implement the plan and gather data       interpret the data       communicate the results