Flashcard Set: Adv research final exam SMU -Hall
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testing steel talks about three C's to accoun... two rules to never break in testing two major types of testing pre-testing post-testing post-testing use of funnel when testing qualitative research focus groups ethnographies one- on-one DYAD TRIAD projective techniques quantitative research positioning 6 WAYS TO POSITION A PRODUCT positioning by attribute positioning by application/use positioning by product user positioning by price quality positioning by product class positioning by competition demographics psychographics media/vehicle distribution media exposure advertising communication PRIZM VALS VALS three groups of people principle oriented status oriented action oriented The six stages of the advertising res... The ten steps for planning and execut... become aware of an advertising problem define and clarify the problem review existing knowledge: secondary ... primary research prepare a research plan implement the plan and gather data interpret the data communicate the results
testing steel talks about three C's to accoun... two rules to never break in testing two major types of testing pre-testing post-testing post-testing use of funnel when testing qualitative research focus groups ethnographies one- on-one DYAD TRIAD projective techniques quantitative research positioning 6 WAYS TO POSITION A PRODUCT positioning by attribute positioning by application/use positioning by product user positioning by price quality positioning by product class positioning by competition demographics psychographics media/vehicle distribution media exposure advertising communication PRIZM VALS VALS three groups of people principle oriented status oriented action oriented The six stages of the advertising res... The ten steps for planning and execut... become aware of an advertising problem define and clarify the problem review existing knowledge: secondary ... primary research prepare a research plan implement the plan and gather data interpret the data communicate the results
