Other flashcards from ADV 3362 Marketing
Market Segmentation       Market-Product grid       Market Segments       80/20 Rule       Positioning       Product Differentiation       Perceptual Mapping       Repositioning       Product Line       Product Mix       new product proccess       Product Life Cycle       Introduction       growth       maturity       decline       branding       brand equity       warranty       brand name       downsizing       product class       product form       Interactive Marketing       6 C's       Multi Channel Marketing       Permission [based] Marketing       Guerilla Marketing       Market Place       Market Space       Value Pricing       Break Even Analysis       value       Demand oriented Pricing Approach       Skimming       Penetration       prestige       odd-even       bundle pricing       Loss Leader pricing       price fixing       predatory pricing       bait and switch