Flashcard Set: ADV 3362 Marketing
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Market Segmentation Market-Product grid Market Segments 80/20 Rule Positioning Product Differentiation Perceptual Mapping Repositioning Product Line Product Mix new product proccess Product Life Cycle Introduction growth maturity decline branding brand equity warranty brand name downsizing product class product form Interactive Marketing 6 C's Multi Channel Marketing Permission [based] Marketing Guerilla Marketing Market Place Market Space Value Pricing Break Even Analysis value Demand oriented Pricing Approach Skimming Penetration prestige odd-even bundle pricing Loss Leader pricing price fixing predatory pricing bait and switch
Market Segmentation Market-Product grid Market Segments 80/20 Rule Positioning Product Differentiation Perceptual Mapping Repositioning Product Line Product Mix new product proccess Product Life Cycle Introduction growth maturity decline branding brand equity warranty brand name downsizing product class product form Interactive Marketing 6 C's Multi Channel Marketing Permission [based] Marketing Guerilla Marketing Market Place Market Space Value Pricing Break Even Analysis value Demand oriented Pricing Approach Skimming Penetration prestige odd-even bundle pricing Loss Leader pricing price fixing predatory pricing bait and switch
