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Back (Answer)
the amount of client money agencies spend on media purchases and other eqivalent activites

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Other flashcards from Survey of Advertising 2374 with Prof. Ford
I M C Intergated Marketing Communicat...       Advertising       Mass Customization       Marketing       Ad vs. Sales Expenditures in the Unit...       Marketing Mix       Per capita spending in the U.S       Trends in international expenditures       Direct marketing       Direct response marketing       sales promotion       Consumer oriented sales promo       Trade oriented       Publicity       Public Relations       Elements of promotional mix       Top 5 brands in terms of 2005 brand v...       Advantages and Drawbacks of Advertisi...       Business to Business Advertising       Classifications of consumer advertising       Classifications of advertising to bus...       Characteristics of marketing revoluti...       centralized and decentralized agencies       Agency Compensation       Types of advertising agencies       In-house agencies advantages and draw...       Billings       who makes decisions about marketing s...       Super agency groups       Criticism of commission system       Advantages and limitations of self-re...       Problems with sales-oriented objectives       ethics of advertising and promotions       Ethics       social and ethical criticisms of adve...       concerns about impact of advertising ...       principles of the American Associatio...       role of advertising in consumer socia...       Social and cultural consequences of a...       arguments for and against the content...       economic effects of advertising       types of bodies involved in self-regu...       National Advertising Division (NAD)       National Advertising Review Council       sources of NAD complaints       sources of NAD complaints       difference between unfair and decepti...       Puffery       Affirmative Disclosure       Advertising Substantiation      

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