Flashcard Set: Survey of Advertising 2374 with Prof. Ford
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I M C Intergated Marketing Communicat... Advertising Mass Customization Marketing Ad vs. Sales Expenditures in the Unit... Marketing Mix Per capita spending in the U.S Trends in international expenditures Direct marketing Direct response marketing sales promotion Consumer oriented sales promo Trade oriented Publicity Public Relations Elements of promotional mix Top 5 brands in terms of 2005 brand v... Advantages and Drawbacks of Advertisi... Business to Business Advertising Classifications of consumer advertising Classifications of advertising to bus... Characteristics of marketing revoluti... centralized and decentralized agencies Agency Compensation Types of advertising agencies In-house agencies advantages and draw... Billings who makes decisions about marketing s... Super agency groups Criticism of commission system Advantages and limitations of self-re... Problems with sales-oriented objectives ethics of advertising and promotions Ethics social and ethical criticisms of adve... concerns about impact of advertising ... principles of the American Associatio... role of advertising in consumer socia... Social and cultural consequences of a... arguments for and against the content... economic effects of advertising types of bodies involved in self-regu... National Advertising Division (NAD) National Advertising Review Council sources of NAD complaints sources of NAD complaints difference between unfair and decepti... Puffery Affirmative Disclosure Advertising Substantiation
I M C Intergated Marketing Communicat... Advertising Mass Customization Marketing Ad vs. Sales Expenditures in the Unit... Marketing Mix Per capita spending in the U.S Trends in international expenditures Direct marketing Direct response marketing sales promotion Consumer oriented sales promo Trade oriented Publicity Public Relations Elements of promotional mix Top 5 brands in terms of 2005 brand v... Advantages and Drawbacks of Advertisi... Business to Business Advertising Classifications of consumer advertising Classifications of advertising to bus... Characteristics of marketing revoluti... centralized and decentralized agencies Agency Compensation Types of advertising agencies In-house agencies advantages and draw... Billings who makes decisions about marketing s... Super agency groups Criticism of commission system Advantages and limitations of self-re... Problems with sales-oriented objectives ethics of advertising and promotions Ethics social and ethical criticisms of adve... concerns about impact of advertising ... principles of the American Associatio... role of advertising in consumer socia... Social and cultural consequences of a... arguments for and against the content... economic effects of advertising types of bodies involved in self-regu... National Advertising Division (NAD) National Advertising Review Council sources of NAD complaints sources of NAD complaints difference between unfair and decepti... Puffery Affirmative Disclosure Advertising Substantiation
