post hoc

Literally: "After this, therefore because of this"): This type of false cause occurs when the writer mistakenly assumes that, because the first event preceded the second event, it must mean the first event caused the later one. Sometimes it does, but sometimes it doesn't. It is the honest writer's job to establish clearly that connection rather than merely assert it exists. Example: "A black cat crossed my path at noon. An hour later, my mother had a heart-attack. Because the first event occurred earlier, it must have caused the bad luck later." This is how superstitions begin.