Other flashcards from International Advertising
Trends:-Late 1800's       Trends:-1920-1940       Trends:1945-1980       Trends:1980-present       Trends:Business went overseas first...       Helpful Global Institutions--> Int...       Helpful Global Institutions--> WOR...       Helpful Global Institutions--> WO...       Why Firms Expand Internationally       Regional Trading Groups (Super Market...       Regional Trading Groups--> EU       Regional Trading Groups--> ASEAN       Regional Trading Groups--> CIS       Regional Trading Groups--> China       Regional Trading Groups--> Mercosur       US Agencies Serving Clients Internati...       Continum of Strategy--> Standardiz...       Continuum of Strategy--> Specializ...       Continuum of Strategy--> Glocaliza...       3 Aspects of a Product       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Product Standardization & Adaptat...       Why Modify a Brand Name?       Why Globalize?       Why Trademark?       3 Forms of Brand Piracy       Biggest strategic decision...       Market Entry between National Channel...       Indirect Export--> Export Manageme...       Between Nation Channels:       Between Nation Channels:--> Direct...       Between Nation Channels:--> Manufa...       Manufacture Abroad --> Licensing       Manufacture Abroad --> Management ...       Manufacture Abroad --> Foreign Ass...       Manufacture Abroad --> Contract Ma...       Manufacture Abroad --> Joint Owner...       Manufacture Abroad --> Direct Invo...       Wholesaling within National Channels       Pricing Objectives       Pricing Strategies       Pricing Strategies --> Market Pene...       Pricing Strategies --> Market Skim...