Flashcard Set: International Advertising
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Trends:-Late 1800's Trends:-1920-1940 Trends:1945-1980 Trends:1980-present Trends:Business went overseas first... Helpful Global Institutions--> Int... Helpful Global Institutions--> WOR... Helpful Global Institutions--> WO... Why Firms Expand Internationally Regional Trading Groups (Super Market... Regional Trading Groups--> EU Regional Trading Groups--> ASEAN Regional Trading Groups--> CIS Regional Trading Groups--> China Regional Trading Groups--> Mercosur US Agencies Serving Clients Internati... Continum of Strategy--> Standardiz... Continuum of Strategy--> Specializ... Continuum of Strategy--> Glocaliza... 3 Aspects of a Product Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Why Modify a Brand Name? Why Globalize? Why Trademark? 3 Forms of Brand Piracy Biggest strategic decision... Market Entry between National Channel... Indirect Export--> Export Manageme... Between Nation Channels: Between Nation Channels:--> Direct... Between Nation Channels:--> Manufa... Manufacture Abroad --> Licensing Manufacture Abroad --> Management ... Manufacture Abroad --> Foreign Ass... Manufacture Abroad --> Contract Ma... Manufacture Abroad --> Joint Owner... Manufacture Abroad --> Direct Invo... Wholesaling within National Channels Pricing Objectives Pricing Strategies Pricing Strategies --> Market Pene... Pricing Strategies --> Market Skim...
Trends:-Late 1800's Trends:-1920-1940 Trends:1945-1980 Trends:1980-present Trends:Business went overseas first... Helpful Global Institutions--> Int... Helpful Global Institutions--> WOR... Helpful Global Institutions--> WO... Why Firms Expand Internationally Regional Trading Groups (Super Market... Regional Trading Groups--> EU Regional Trading Groups--> ASEAN Regional Trading Groups--> CIS Regional Trading Groups--> China Regional Trading Groups--> Mercosur US Agencies Serving Clients Internati... Continum of Strategy--> Standardiz... Continuum of Strategy--> Specializ... Continuum of Strategy--> Glocaliza... 3 Aspects of a Product Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Product Standardization & Adaptat... Why Modify a Brand Name? Why Globalize? Why Trademark? 3 Forms of Brand Piracy Biggest strategic decision... Market Entry between National Channel... Indirect Export--> Export Manageme... Between Nation Channels: Between Nation Channels:--> Direct... Between Nation Channels:--> Manufa... Manufacture Abroad --> Licensing Manufacture Abroad --> Management ... Manufacture Abroad --> Foreign Ass... Manufacture Abroad --> Contract Ma... Manufacture Abroad --> Joint Owner... Manufacture Abroad --> Direct Invo... Wholesaling within National Channels Pricing Objectives Pricing Strategies Pricing Strategies --> Market Pene... Pricing Strategies --> Market Skim...
