Other flashcards from Survey of Adv Exam 2
Five steps involved in marketing plan...       marketing segmentation       Target Marketing Process       Five steps in the segmentation process       Positioning       8 VALS Types       Positioning strategies       repositioning       basis for segmentation (by user chara...       basis for segmentation (by buying sit...       push vs pull strategy       communications effects pyramid       value of objectives       Problems with using sales as an objec...       four stages of DAGMAR       DAGMAR       characteristics of DAGMAR objectives       criticisms of DAGMAR       marginal analysis       objective and task method