Flashcard (Front and Back)

Front (Question)
Banner Ad
Back (Answer)
An advertisement embedded on a web page usually intended to drive traffic to a different website by linking to the advertiser's site. The Interactive Advertising Bureau (IAB) has created a standard set of banner ad sizes (Medium Rectangle, Rectangle, Leaderboard, Wide Skyscraper) into a set of guidelines called the Universal Ad Package).


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Other flashcards from Webtrends' Fundamentals of Web Analytics
Abandonment       A/B Testing       Accuracy       Acknowledgement Page       Acquisition       ACT       Actionable Data       Ad Click       Ad Hoc Query       Ad View       Affiliate Marketing       Aggregate Data       Algorithm       API       ASP       Attrition       Authentication       Average Lifetime Value       Bandwidth       Banner Ad       Benchmark       Blog/Web Logs       Bounce Rate       Browser       Business Intelligence       Campaign Analysis       Client       Client Error       Cloaking       Click Fraud       CNAME       Content Management System (CMS)       Contextual Link Ads/Inventory       Conversion       Conversion Funnel       Conversion Rate       Cookie      





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