Flashcard (Front and Back)

Front (Question)
Accuracy
Back (Answer)
The ability of a measurement to match theactual value of the quantity being measured. Accuracy is the foundationupon which your marketing analytics should be built. If you can't trustthat your data is accurate, you can't make confident decisions. Instatistical terms, accuracy is the width of the confidence interval fora desired confidence level.


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Other flashcards from Webtrends' Fundamentals of Web Analytics
Abandonment       A/B Testing       Accuracy       Acknowledgement Page       Acquisition       ACT       Actionable Data       Ad Click       Ad Hoc Query       Ad View       Affiliate Marketing       Aggregate Data       Algorithm       API       ASP       Attrition       Authentication       Average Lifetime Value       Bandwidth       Banner Ad       Benchmark       Blog/Web Logs       Bounce Rate       Browser       Business Intelligence       Campaign Analysis       Client       Client Error       Cloaking       Click Fraud       CNAME       Content Management System (CMS)       Contextual Link Ads/Inventory       Conversion       Conversion Funnel       Conversion Rate       Cookie      





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